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LESSON: THE FURRY NEWS: How to Make a Newspaper
Lesson Summary Big Bear, Rabbit, and other animals work hard to produce a newspaper for their own neighborhood. They divide up the labor to write, edit, and print a variety of stories.
Concept: Productivity
Definition: Labor productivity measures how many goods or services are produced per worker. Greater productivity leads to higher standards of living.
Comprehension Questions
Identify the economic want of this neighborhood in the beginning of the story. A newspaper of their own.
Describe how Big Bear divided the labor to produce the newspaper. Big Bear assigned himself the job of publisher and gave each animal a job.
Describe the responsibility of each job (human resource).
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news editors
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decide which news stories to put in the newspaper, hand out assignments to the news reporters, edit articles, write exciting headlines, write editorials
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news reporters
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make phone calls, ask questions, take photographs, write articles
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features editors
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same as news editors but focus on anything in the paper other than news or advertising
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feature articles reporters
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write articles about movies, television, books, etc.
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production department workers
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do paste-up, printing
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circulation department workers
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sell and deliver newspapers
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advertising department workers
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sell advertisements
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What capital resources are needed to perform each job? Answers may vary: pens, pencils, telephone, camera, computer, typewriter, printer.
Explain the advantages of dividing the labor. It helped to increase the productivity of the newspaper.
How did the animals fund the production of the newspaper? Money was earned by selling space for advertisements in the newspaper and by selling the papers.
Explain how the animals produced both a good and a service for the neighborhood. Good - the newspaper was something made that the community wanted; Service - the work done by the newspaper workers to provide a paper for their own community
Other Concepts: Human Resources, Capital Resources, Specialization, Division of Labor, Interdependence
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